FAQs

The level of consumer satisfaction that a brand provides closely correlates with its market worth and perception. A positive customer experience may work wonders for your company in terms of retention and brand loyalty in a market that is so intensely competitive and always changing. A positive user experience inspires new customers, increases adoption rates of their new products, and in-turn help scale up the revenue. And a good user-experience doesn't stop with the end-consumers, but also includes the people running the show (organizations). Revamped user experiences in an internal work environment can significantly help organizations reduce overall costs to the company by saving time required to complete a task, can increase employee productivity and more often than not, can also help in better employee retention.

Firstly, we respect and appreciate all our competitors who are trying to solve real-world problems through UX design. And when the standard is so high, it's tough to differentiate. So, how do we stand out ? Firstly, it is the way and the depth at which we embed behavioral science concepts and principles into UX Design, where our dedicated team of behavioral psychologists aid the UX designers in various parts of the design process like User-Research etc. Note that we are a one-of-a-kind design agency, which employs behavioral psychologists in user research and strategy processes, because who can understand human behavior better than a psychologist! Secondly, it is the quality of the products and the interfaces we design and develop. Our design-thinking driven process, allows us to always keep the user at the center of any design decision we make, which essentially enables us to create products which are easy to use, extremely engaging, look ravishing and represent your brand in the best way possible. Then, it’s the people who make your project a reality. We always assign a multidisciplinary team of senior UX UI designers, developers, psychologists and other specialists led by one of our design directors and overseen by a co‑founder. Fourthly, we also validate the product strategy with our panel of globally leading Industry Experts in that specific domain. Hence, we are able to even reduce the chances of our hypothesis deviating from the real-use-case scenario. Finally, unlike most traditional digital design firms and user experience designers, we combine creative and product design capabilities under one roof and on the same project.

Being a UX design company, psychology & behavioral science is at the center of everything we do. Naturally, we tend to focus more on User, Market and Competitive Research and Usability Testing during the iterative design process, and our team of leading psychologists are constantly coming up with new and innovative methods to conduct research in a way, that we understand the users and the market with no-bias and in a way where we can translate that findings into actionable insights. Unlike the most UX design agencies, we have a dedicated team of behavioral scientists / psychologists who aid the UX designers in multiple facets of the design process and With that being said, we want to mention that we started out primarily as a UX design and web development agency, and quickly started focusing on mobile apps and enterprise softwares.The UX UI and web design projects we take on range from building a new product to redesigning an existing mobile app, website, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, and user experience design, usability testing, prototyping, web design and development. It’s no surprise that our web design clients are often the same companies who hired us for UI/UX design projects, because who can explain the product better than the people who designed it? We are a web design agency who believes that a game-changing website isn’t something that is just aesthetically delightful and aligns with your brand, but also one which efficiently converts visitors to customers. We strongly believe that a good UX/UI design of a digital product or website leads to higher conversion rates. To achieve this, we have UX designers collaborate with web designers on all website design projects, setting us apart from other agencies.

Chosing the right UX design agency can be tricky at times. This is more so, becuase of various common misinterpretations regarding the term User Experience. We would recommend you talk to their leadership team, because how they are pushing new innovations and staying ahead of the curve in Experience Design & Psychology can give you very good insights on the capabilities of the agency. Know that no one shoe fits all, and hence hire an agency with whom you resonate in terms of their design language, workflow, their accomodation capacity and so on.

At our UX design agency, we follow a unique approach to product development, with a focus on achieving product-market fit. While each UX UI design engagement is unique, we always go through the following key phases:

• Discovery and Research - During this phase, we dive deep into the product idea, business goals, industry competition, and most importantly, the end-users. This helps us develop a solid understanding of the opportunity and craft a winning product strategy.
• Product Strategy - Here, we make sense of our findings from discovery, define and scope the features, and develop a plan for execution.
• Design - With the strategy in place, we move on to the design phase, where we take a human-centered, design-thinking approach to create a final prototype design. This design is aligned with the product strategy, and we iterate, re-iterate and validate it through user testing to ensure it meets the desired outcomes.
• Development - Once the design is validated, we hand it over to the development team to implement it through code. The developers work on final adjustments and ensure that the product is fully functional and scalable for deployment or launch.

Our approach ensures that every product we develop is tailored to the specific needs of our clients and their end-users, offering an exceptional user experience along with meeting the organizational goals.

We love collaborating with startups of all sizes. There's nothing more rewarding than working alongside ambitious founders to bring innovative ideas to life. Our team thrives in fast-paced environments that challenge our skills and creativity. Witnessing our startup clients succeed and expand their influence globally is our ultimate accomplishment. We also offer special discounted rates for startups that we truly believe in. To learn more about this opportunity, feel free to email our CEO, Vatsal.

We have a globally spread out team, and hence even though the ideal time zone for us is the Eastern Standard Time Zone, we can cater to literally any and all time zones based of the client location and project requirement.

Our internal target with each project is to not only design and develop world-class, beautiful digital products for your team but also enable organizations to meet and exceed their business goals. We are a leading, growth-driven UX design and product development agency and we mentally NEVER checkout of any project unless we ACHIEVE (in most cases OVER-ACHIEVE) all the KPIs that were set out in-coordination with your leadership team, prior to the product development.

The time it takes for us to deliver a game-changing website or an extremely intuitive app really depends on the complexity of the requirements, and nature of the functionality needed in the website. (type of project and scope) However, the best way to find this out is simply to talk to us!