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Brand Design

What is a Brand Design or Branding?

Brand Design can help you understand the very essence of your business and convert it into meaningful and relevant experiences. It is the process of crafting a visual identity, your brand’s signature look and feel. It’s a unified system of design elements like logos, colors, typography, illustration, and photography.

A brand’s visual identity is the aesthetic embodiment of its positioning and personality. The most effective brand design is informed by research and guided by strategy.

With the digital space being more crowded than ever with many brands having increasingly similar products from one competitor to the next, branding design can be a key differentiator in helping a brand stand out and resonate with target audiences.

"Branding is the art of becoming knowable, likable, and trustable." - John Jantsch

Brand Design & UX Design

Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience.

Branding can inform UX and UX can define branding. Brand experience and user experience should work together to engage and delight customers. Our aim is to convey your desired brand perception to your target audience when defining and designing the characteristics of your products.

Each branding process begins with a thorough briefing process to ensure I create an identity which you'll love and visually communicates the essence of your company's values.

Incorporating branding into the UX design process develops user trust and credibility. When the branding is consistent and matched with user experience, it communicates to people that the organization is dependable and trustworthy.

What separates Stikkman UX from other top UX and web design agencies?

Firstly, we respect and appreciate all our competitors who are trying to solve real-world problems through UX design. And when the standard is so high, it's tough to differentiate.
So, how do we stand out ?

  • Firstly, it is the way and the depth at which we embed behavioral science concepts and principles into UX Design, where our dedicated team of behavioral psychologists aid the UX designers in various parts of the design process like User-Research etc. Note that we are a one-of-a-kind design agency, which employs behavioral psychologists in user research and strategy processes, because who can understand human behavior better than a psychologist!
  • Secondly, it is the quality of the products and the interfaces we design and develop. Our design-thinking driven process, allows us to always keep the user at the center of any design decision we make, which essentially enables us to create products which are easy to use, extremely engaging, look ravishing and represent your brand in the best way possible.
  • Then, it’s the people who make your project a reality. We always assign a multidisciplinary team of senior UX UI designers, developers, psychologists and other specialists led by one of our design directors and overseen by a co‑founder.
  • Fourthly, we also validate the product strategy with our panel of globally leading Industry Experts in that specific domain. Hence, we are able to even reduce the chances of our hypothesis deviating from the real-use-case scenario.
  • Finally, unlike most traditional digital design firms and user experience designers, we combine creative and product design capabilities under one roof and on the same project.

Want help desinign your Website, Application or Software?

Our Deliverables

1.Brand Identity Guidelines

A comprehensive manual detailing your brand's visual and stylistic elements, ensuring consistent application across all platforms.

2. Brand Voice and Messaging Strategy

A tailored strategy outlining your brand's tone, messaging pillars, and communication style for engaging your audience.

3.Logo Design and Variations

Creation of a distinctive, memorable logo with variations for different contexts and applications.

4. Color Palette Developmen

A curated selection of colors that effectively communicate your brand's personality and values.

5. Typography Selection

Custom typography choices that complement your brand's character and enhance readability across various mediums.

6. Digital and Print Collateral Templates

Professionally designed templates for business cards, letterheads, brochures, and digital assets aligning with your brand identity.